![]() ![]() For a decade, the path to top-flight women’s soccer in the United States has exclusively led to the National Women’s Soccer League. A new team needs a brand identity, employees, players and coaches, a stadium, a training ground, a team headquarters, and many other elements. On the surface, the act of bringing first-division professional women’s soccer to a new market is already an undertaking which requires many important decisions. Our belief is that engaging the community in this process is actually how you build a successful business and enterprise.” “Everyone talks about Angel City - lots to learn and get excited about there - but look at what they’re doing in Minnesota with the Aurora, or the Oakland Soul and their purpose-driven nature, or certainly what Bay FC has done. ![]() “I think there’s just a remarkable amount of innovation happening now in terms of how these teams and franchises are coming together in pretty non-traditional ways,” Hubbard said. That said, they see the name as providing both a clear entity upon which to build groundswell, as well as a slogan which doubles as their mission statement. The group is quick to clarify that the “For Denver FC” moniker is a placeholder and not a case of branding a horse before it has a cart attached. has played seven friendlies at Dick’s Sporting Goods Park since 2008, drawing an average of 16,978 fans per contest. In terms of tangible interest, they pointed to both Denver’s prominence in men’s sports - with the Nuggets recently winning the NBA championship - as well as how well the United States Women’s National Team draws within the market. The group intends to submit a bid to join a Division One pro league by the end of this year, with the ultimate goal of beginning play in 2026. On Tuesday, the group publicly announced its For Denver FC initiative. Those conversations culminated in an effort to bring a first-division women’s soccer team to the Mile High City. I just started to get curious: well, why? That quickly became: why not?” When my daughter started asking, ‘why aren’t we going to the women’s games?’ (instead of Colorado Rapids games), I explained that there isn’t a women’s team. “I’ve got two daughters who play, but I’m also an entrepreneur. “I used to play the game I’m a fan of the game,” Hubbard said. Rather than talking about their current roles, they’d been looking at another venture: launching a professional women’s soccer club in Denver. ![]() Dunmore relayed that he’d been having discussions with Denver-based entrepreneur Ben Hubbard, co-founder and CEO of supply chain technology insurer Parsyl. In April 2023, however, Angeli received a Twitter direct message from Tom Dunmore, an executive at Major League Cricket who helped launch second-division men’s club Indy Eleven in 2012. Still, Angeli didn’t have a rolodex of investors ready to turn this concept into a project. I want others to be able to experience that.” I never got to have my extended family, my friends from high school, everyone that knows me and helped me get to where I got to come and watch me play on a professional level. I was never on the national teams that played at Dick’s Sporting Goods Park. “When I was a player, I never got to play in front of my home squad. “This first came to my mind a long time ago,” Angeli said. Despite being a staple among major American men’s sports leagues, Colorado does not have a presence in the two largest women’s sports leagues, the NWSL or the WNBA. Despite her many moves over her career, there was one experience which she never enjoyed: playing a competitive match in her home state. ![]()
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